On May 21, 2018, we welcomed an extraordinarily talented writer and public relations specialist to the Ouma team. Katrina Merrell, a dog lover and foodie (who let’s face it, fits in perfectly to our team) grew up in Newcastle Upon Tynewith a passion for media.
Whilst completing her undergraduate degree in Journalism and Media at Coventry University, Katrina began her first role as a street star, part of the promotions team at Mercia (now known as Free Radio Coventry). At Mercia, Katrina was essentially the ‘face’ of the radio station.
As part of her role which covered event management and public relations, Katrina was required to sing Karaoke at a Tesco car park, a video of which has been uploaded to YouTube and will forever be ingrained in our minds. Katrina has since become a little stage-shy, so we’re unable to disclose the link (BOO!), so you’ll just have to take our word that it’s EPIC!
Although thoroughly enjoying the variety of work required by her role, this wasn’t quite enough for aspiring Katrina and after finishing her undergraduate degree she went on to complete a master of arts degree in International Multimedia Journalism to gain as much experience in the media industry as possible. Whilst completing her masters Katrina subsequently found herself working as a breakfast show assistant producer at Capital FM and helping out at her local hospital radio station, Radio Tyneside as a presenter on a weekly show.
Looking to progress in the media industry and having spent time training at the Press Association, Katrina undertook a work placement at BBC Radio Cumbria, and after a few short weeks, the radio station hired Katrina as both a broadcast journalist and producer.
In 2014, Katrina took a big leap in her career and moved to Wales for a copywriting role at Newsquest Media Group, working for both regional and national titles across the UK.
Despite the fact that Katrina enjoyed working at Newsquest Media Group, she missed the design element and had always wanted to experience working at a local newspaper so she leaped at the opportunity to work at the Evening Post, Carmarthen Journal and Llanelli Star as a production journalist, sub-editing and designing the papers.
Katrina’s passion has always been communicating stories and connecting people in a variety of ways including visual and written content. Even though working in the news industry is something Katrina had always been passionate about, moving into a PR and marketing role was the next step.
Katrina loves working directly with the people behind a brand and believes that connecting businesses with people on a personal level helps to bring out the best stories for their business.
As Ouma’s Content & Visual Experience Executive, Katrina’s role involves managing all written communications between businesses and their customers, ensuring quality and consistency is at the heart of every message. Along with writing copy, Katrina’s skillset has allowed the Ouma team to add photography and videography to the mix of services available to customers.
When asked what attracted her to working for Ouma, Katrina responded: “Doing a multimedia degree meant that I was able to gain a variety of skills, from content writing to design and video editing to photography. Having the chance to use all these skills and do something I love is a dream come true.”
And, of course, she mentioned how much she loves working with our specialist team, the marvellous work environment and exciting work life *cough cough*.
Director at Ouma, Rachel Lyndon-Jones commented: “Having Katrina as part of our team has given us the opportunity to diversify in terms of services covered – meaning customers get more value from our retained services.
She’s a perfect fit both in terms of skills and personality, and we’re extremely proud to have her as part of the team.”