Let's start with the basics... what is generational marketing?
Generational marketing can be a powerful strategy for reaching and engaging with different demographics, each generation tends to have their own unique preferences and habits when it comes to consuming information and using the web and social media.
Now, let's get down to the nitty gritty... how do we tailor our marketing activity to specific generations?
Gen Z, born between 1997 and 2012, is the youngest generation currently active in the marketplace. They are digital natives who have grown up with technology and the internet. They are highly visual and prefer consuming content through short-form videos and social media platforms such as TikTok and Instagram. To effectively market to Gen Z, businesses should focus on creating visually engaging content that is easy to consume on the go and can be shared across social media platforms. Influencer marketing and user-generated content can also be effective in reaching this generation.
Millennials, born between 1981 and 1996, are a generation that values convenience and experiences. They are highly influenced by social media and are likely to make a purchase based on the recommendations of their peers. To effectively market to Millennials, businesses should focus on creating a seamless online and offline experience, and leveraging the power of social proof through customer reviews and testimonials. Influencer marketing, experiential marketing, and social media can be effective in reaching this generation.
Gen X, born between 1965 and 1980, is a generation that is often overlooked in marketing efforts. They are typically more skeptical of advertising and prefer to research products and services in detail before making a purchase. To effectively market to Gen X, businesses should focus on building trust through transparent communication and providing helpful information. Email marketing and targeted advertising can be effective in reaching this generation.
Boomers, born between 1946 and 1964, are a generation that values stability and security. They tend to be more loyal to brands and are more likely to make a purchase based on personal recommendations. To effectively market to Boomers, businesses should focus on building trust and providing personalised service. Email marketing, direct mail, and targeted advertising can be effective in reaching this generation.
Understanding the unique preferences and habits of different generations can help you to create a more effective marketing campaign. By tailoring your marketing efforts to specific age groups, you can better reach and engage with different demographics, or connect with your specific target demographic on a deeper level.