THE SCOOP.

The latest tips, insights and thought leadership from the brilliant minds that brought you Ouma.

Search

7 Tips To Creating The Ultimate Social Experience

Feb 12, 2018
4 min

7 Tips To Creating The Ultimate Social Experience

So, you've been given the task of managing the company social media pages... duh duh duuuhhh! This may seem daunting at first, but fear not as we've compiled a list of 7 tips to help you create the ultimate social experience. Over the years, we've managed our fair share of company social pages, and with that experience comes knowledge - and a whole lot of it! We've taken the liberty of highlighting just a few things that we've found to be super useful when managing a companie

How to Increase your engagement on twitter

Nov 29, 2017
3 min

How to Increase your engagement on twitter

Twitter is one of the major players in social media marketing, but what are the best ways to get some of the 320 million monthly active users to engage with your brand? It is easy to get frustrated when you are producing regular content with little interaction. Whether you’re aiming for mentions, favourites, re-tweets or click-throughs to your website, there are many techniques available to increase your Twitter engagement. Here are our top 5: 1 – KNOW YOUR PEAK HOURS If you

Which Social Media platform is best suited to your business?

Jul 17, 2017
4 min

Which Social Media platform is best suited to your business?

Each company is suited to different social media platforms depending on their audience and content type. What works well on one platform may not work well on another. Social media is becoming a big must in the business world, and to reach full potential your business should be using it too. So, the big question is – what are the key differences between each platform? The main social sites are LinkedIn, Twitter & Facebook. Combined, the three have around two billion monthly ac

Popular Hashtags for Every Day of The Week.

Jul 17, 2017
2 min

Popular Hashtags for Every Day of The Week.

Keeping up with trending hashtags can be confusing and tiresome. They’re constantly changing & by the time your scheduled social media post has gone out, the hashtag used is no longer popular. However, we have created a list of popular hashtags which you can use every day of the week! Monday Checking Twitter on a Monday morning as you get into work will reveal one thing, that #mondaymotivation is trending once again. It’s no wonder – as lets face it, the beginning of a workin