THE SCOOP.

Make no doubt about it - the global economy is in crisis. Consumers are in a flurried state of panic and companies and businesses are needing to act fast, ma...

Welcome to Generation Z - the generation that’s reshaping marketing and transforming advertising trends as we’ve previously known them. Gen Z, the new, intel...

Marketing is an ever-evolving element of modern business. Strategies that have proved highly efficient and exceptionally popular in the last couple of years,...

So, you’ve set your campaign off to work its magic and you’ve not had the results you were expecting straight away. Don’t worry, you’re not alone in feeling ...

Using social media has become one of the most recognised ways to market your brand. According to the Content Marketing Institute, 92% of content marketers us...

Social media stories are on the rise and it all started with Snapchat; introducing the 24-hour disappearing stories feature in 2014 and it certainly caught o...

With dozens of social media platforms available to help market your business, it's hard to keep track of what will work best. We’ve come up with a few points...

Achieving success on Facebook is not just about creating great content anymore. To successfully advertise on Facebook you have to focus just as much on distr...

So, you've been given the task of managing the company social media pages... duh duh duuuhhh! This may seem daunting at first, but fear not as we've compiled...

Twitter is one of the major players in social media marketing, but what are the best ways to get some of the 320 million monthly active users to engage with ...

Each company is suited to different social media platforms depending on their audience and content type. What works well on one platform may not work well on...

Keeping up with trending hashtags can be confusing and tiresome. They’re constantly changing & by the time your scheduled social media post has gone out, the...