THE SCOOP.

When Covid-19 hit the country by storm, the marketing experts at Ouma predicted a steady and fast decline in active marketing strategies....

Did you know that in 2017, digital advertising surpassed all other forms of advertising across the UK, reaching an impressive 52% share o...

Make no doubt about it - the global economy is in crisis. Consumers are in a flurried state of panic and companies and businesses are nee...

Welcome to Generation Z - the generation that’s reshaping marketing and transforming advertising trends as we’ve previously known them. G...

In today’s digital age, technology may be the best tool in your business arsenal, yet. Currently providing several businesses globally, w...

For a long time, the modern advantages of technology have allowed many businesses to effectively manage workloads, remotely. With so many...

No matter the business or industry you work within, the solution to an effective and successful marketing campaign will always be underst...

Marketing is an ever-evolving element of modern business. Strategies that have proved highly efficient and exceptionally popular in the l...

If you’ve stopped to read this article, the chances are you’re thinking about a rebrand! Rebranding; it sounds exciting, doesn’t it? Chan...

So, you’ve set your campaign off to work its magic and you’ve not had the results you were expecting straight away. Don’t worry, you’re n...

Planning is crucial as it allows you to maintain control over your business instead of being at the mercy of events. Take onboard any lea...

Using social media has become one of the most recognised ways to market your brand. According to the Content Marketing Institute, 92% of ...

So how do you measure your brand’s awareness while trying to justify your business’ budget with ROI (Return on Investment)? It is incredi...

Someone mentions SEO for your website and the panic is strewn across your face, we see it and we know how you feel! SEO (search engine op...

With dozens of social media platforms available to help market your business, it's hard to keep track of what will work best. We’ve come ...

Compete with the big brands, maximise your budget and increase your sales. Ross Jones, founder of Ouma explains how we'll help you master...

Achieving success on Facebook is not just about creating great content anymore. To successfully advertise on Facebook you have to focus j...

So, you've been given the task of managing the company social media pages... duh duh duuuhhh! This may seem daunting at first, but fear n...

Twitter is one of the major players in social media marketing, but what are the best ways to get some of the 320 million monthly active u...

Reactive Marketing. Even if you’re unaware of what it means, there’s no doubt you’ve seen it being used by businesses big and small. It’s...