THE SCOOP.

Remember a time long before Facebook, Twitter and Instagram completely shook up the way we use our mobile phones and totally transformed...

Since the beginning of 2020 much of the entertainment world has stood still. Hollywood blockbuster movie production has been delayed, we...

What do you want? Engagement! When do you want it? Now! In 2019 there were 3.5 billion social media users around the world. This equates...

Marketing: every business needs it - that's common knowledge. It's the very core of your business operations, putting your ideas,...

So, if you've watched Netflix's 'The Social Dilemma' you might be in the throes of preparing for the inevitable Skynet takeover! No need...

In April of this year, 46.6% of people in employment started working from home. This staggering number of the UK workforce had to...

When Covid-19 hit the country by storm, the marketing experts at Ouma predicted a steady and fast decline in active marketing strategies....

Did you know that in 2017, digital advertising surpassed all other forms of advertising across the UK, reaching an impressive 52% share...

Make no doubt about it - the global economy is in crisis. Consumers are in a flurried state of panic and companies and businesses are...

Welcome to Generation Z - the generation that’s reshaping marketing and transforming advertising trends as we’ve previously known them....

In today’s digital age, technology may be the best tool in your business arsenal, yet. Currently providing several businesses globally,...

For a long time, the modern advantages of technology have allowed many businesses to effectively manage workloads, remotely. With so many...

No matter the business or industry you work within, the solution to an effective and successful marketing campaign will always be...

Marketing is an ever-evolving element of modern business. Strategies that have proved highly efficient and exceptionally popular in the...

If you’ve stopped to read this article, the chances are you’re thinking about a rebrand! Rebranding; it sounds exciting, doesn’t it?...

So, you’ve set your campaign off to work its magic and you’ve not had the results you were expecting straight away. Don’t worry, you’re...

Planning is crucial as it allows you to maintain control over your business instead of being at the mercy of events. Take onboard any...

Using social media has become one of the most recognised ways to market your brand. According to the Content Marketing Institute, 92% of...

So how do you measure your brand’s awareness while trying to justify your business’ budget with ROI (Return on Investment)? It is...

Someone mentions SEO for your website and the panic is strewn across your face, we see it and we know how you feel! SEO (search engine...