THE SCOOP.

Make no doubt about it - the global economy is in crisis. Consumers are in a flurried state of panic and companies and businesses are needing to act fast, ma...

Welcome to Generation Z - the generation that’s reshaping marketing and transforming advertising trends as we’ve previously known them. Gen Z, the new, intel...

In today’s digital age, technology may be the best tool in your business arsenal, yet. Currently providing several businesses globally, with some serious rev...

For a long time, the modern advantages of technology have allowed many businesses to effectively manage workloads, remotely. With so many options readily ava...

No matter the business or industry you work within, the solution to an effective and successful marketing campaign will always be understanding who your targ...

Marketing is an ever-evolving element of modern business. Strategies that have proved highly efficient and exceptionally popular in the last couple of years,...

If you’ve stopped to read this article, the chances are you’re thinking about a rebrand! Rebranding; it sounds exciting, doesn’t it? Change can create a sens...

So, you’ve set your campaign off to work its magic and you’ve not had the results you were expecting straight away. Don’t worry, you’re not alone in feeling ...

Planning is crucial as it allows you to maintain control over your business instead of being at the mercy of events. Take onboard any learnings from 2019, id...

Using social media has become one of the most recognised ways to market your brand. According to the Content Marketing Institute, 92% of content marketers us...

So how do you measure your brand’s awareness while trying to justify your business’ budget with ROI (Return on Investment)? It is incredibly difficult to con...

Someone mentions SEO for your website and the panic is strewn across your face, we see it and we know how you feel! SEO (search engine optimisation) improves...

With dozens of social media platforms available to help market your business, it's hard to keep track of what will work best. We’ve come up with a few points...

Compete with the big brands, maximise your budget and increase your sales. Ross Jones, founder of Ouma explains how we'll help you master your marketing...

Achieving success on Facebook is not just about creating great content anymore. To successfully advertise on Facebook you have to focus just as much on distr...

So, you've been given the task of managing the company social media pages... duh duh duuuhhh! This may seem daunting at first, but fear not as we've compiled...

Twitter is one of the major players in social media marketing, but what are the best ways to get some of the 320 million monthly active users to engage with ...

Reactive Marketing. Even if you’re unaware of what it means, there’s no doubt you’ve seen it being used by businesses big and small. It’s a great way of gett...

Each company is suited to different social media platforms depending on their audience and content type. What works well on one platform may not work well on...

Keeping up with trending hashtags can be confusing and tiresome. They’re constantly changing & by the time your scheduled social media post has gone out, the...