THE SCOOP.

When Covid-19 hit the country by storm, the marketing experts at Ouma predicted a steady and fast decline in active marketing strategies....

Did you know that in 2017, digital advertising surpassed all other forms of advertising across the UK, reaching an impressive 52% share o...

Make no doubt about it - the global economy is in crisis. Consumers are in a flurried state of panic and companies and businesses are nee...

Welcome to Generation Z - the generation that’s reshaping marketing and transforming advertising trends as we’ve previously known them. G...

In today’s digital age, technology may be the best tool in your business arsenal, yet. Currently providing several businesses globally, w...

No matter the business or industry you work within, the solution to an effective and successful marketing campaign will always be underst...

Marketing is an ever-evolving element of modern business. Strategies that have proved highly efficient and exceptionally popular in the l...

If you’ve stopped to read this article, the chances are you’re thinking about a rebrand! Rebranding; it sounds exciting, doesn’t it? Chan...

So, you’ve set your campaign off to work its magic and you’ve not had the results you were expecting straight away. Don’t worry, you’re n...

So how do you measure your brand’s awareness while trying to justify your business’ budget with ROI (Return on Investment)? It is incredi...

Someone mentions SEO for your website and the panic is strewn across your face, we see it and we know how you feel! SEO (search engine op...

Achieving success on Facebook is not just about creating great content anymore. To successfully advertise on Facebook you have to focus j...

Each company is suited to different social media platforms depending on their audience and content type. What works well on one platform ...

Keeping up with trending hashtags can be confusing and tiresome. They’re constantly changing & by the time your scheduled social media po...