THE SCOOP.

Did you know that in 2017, digital advertising surpassed all other forms of advertising across the UK, reaching an impressive 52% share of total advertisemen...

Make no doubt about it - the global economy is in crisis. Consumers are in a flurried state of panic and companies and businesses are needing to act fast, ma...

Welcome to Generation Z - the generation that’s reshaping marketing and transforming advertising trends as we’ve previously known them. Gen Z, the new, intel...

In today’s digital age, technology may be the best tool in your business arsenal, yet. Currently providing several businesses globally, with some serious rev...

For a long time, the modern advantages of technology have allowed many businesses to effectively manage workloads, remotely. With so many options readily ava...

No matter the business or industry you work within, the solution to an effective and successful marketing campaign will always be understanding who your targ...

Michelle, a thirty-year-old mum of three, animal lover and food enthusiast; joined the team at Ouma in late 2019. Having discovered a natural ability for wor...

Marketing is an ever-evolving element of modern business. Strategies that have proved highly efficient and exceptionally popular in the last couple of years,...

If you’ve stopped to read this article, the chances are you’re thinking about a rebrand! Rebranding; it sounds exciting, doesn’t it? Change can create a sens...

So, you’ve set your campaign off to work its magic and you’ve not had the results you were expecting straight away. Don’t worry, you’re not alone in feeling ...

So, we know a bit more about the rest of the team, but what don’t we know about our wonder of words colleague, Katrina? Let’s have a look and see what is beh...

Planning is crucial as it allows you to maintain control over your business instead of being at the mercy of events. Take onboard any learnings from 2019, id...

Using social media has become one of the most recognised ways to market your brand. According to the Content Marketing Institute, 92% of content marketers us...

Ever wondered what our dog-loving, chocolate fiend, Rachel is really like? Well, wonder no more, as we share some answers to the questions you never thought w...

So how do you measure your brand’s awareness while trying to justify your business’ budget with ROI (Return on Investment)? It is incredibly difficult to con...

Social media stories are on the rise and it all started with Snapchat; introducing the 24-hour disappearing stories feature in 2014 and it certainly caught o...

Swansea based marketing agency, Ouma Group, has been acquired in a management buyout led by CEO, Ross Jones, advised by Leanne Thomas of Greenaway Scott. Oum...

Someone mentions SEO for your website and the panic is strewn across your face, we see it and we know how you feel! SEO (search engine optimisation) improves...

Founder of Ouma, Ross Jones, certainly has some hidden traits we think we should share with you. We mean, if we’re going to be part of your team, then we sho...

With dozens of social media platforms available to help market your business, it's hard to keep track of what will work best. We’ve come up with a few points...